8 places to get research-driven content ideas.
Do you need help with content creation ideas? (We all do sometimes!)
Often, we just need a content generating session to save to come back to, and I have 8 great ways to get those cracking ideas! Not only that, they'll be what your audience is looking for, as they’re research-based.
Answer the public
This one is great - a website that visually breaks down data and provides many content ideas based on what people are searching for on Google, YouTube, or Bing!
Now, Answer The Public has a paywall and limits the number of searches you can do, which can be a pain... So I'm giving you an alternative...
Answer Socrates
This site doesn't offer visual data but gives numerous questions for exploration without search limitations. 🙂
Google Alerts
https://www.google.co.uk/alerts
Use Google Alerts to get notifications about your chosen topic or current trends; it's a great way to stay on top of recent discussions in your industry, and, you get them straight to your inbox!
Google Trends
https://trends.google.com/trends/
Leverage Google Trends to explore trending words or phrases, visually analysing and comparing their popularity and related queries. Google Trends shows insights into what people are interested in within your industry, plus it's location-specific!
Social Media Platforms
Explore platforms like Reddit, TikTok, and Twitter (X) to discover trending topics and discussions related to your keywords. Analysing engagement and feedback on these platforms can spark content ideas. Now Threads has a keyword search feature, this might be an option too.
Industry Publications
Check industry publications, whether physical magazines or online websites, such as The Verge, to find relevant topics and trends that can be repurposed with your unique perspective.
Customer Feedback and FAQs
Look into customer feedback and frequently asked questions to address common concerns and queries, turning them into content ideas that resonate with your audience. It's often overlooked, but FAQs are SO helpful for content ideas- not only that, but you know that your audience is looking for the answers!
What are people telling you? What are they talking about? What are you constantly being asked? What questions are you getting in your DMs?
AI Tools (ChatGPT and BARD)
Lastly, AI! I tend to use a combination of ChatGPT and BARD. AI tools are brilliant for generating content ideas through different approaches, such as requesting suggestions, exploring different perspectives, and engaging in in-depth conversations for a nuanced content strategy.
For example, I might say, 'Give me 20 content suggestions to make Instagram reels that come under the content pillar content repurposing' for some super quick content ideas. I might only like one, but that one might spark five other good ideas.
Next time you want to get some content ideas down, try some of these 8 places to generate ideas quickly, (but methodically!)