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Cultivate ideas & craft your content. Articles to help you keep up to date with the changes and best practices in social media, for you, or your team.
![Content you've already written that could be boosting your social media content strategy](https://images.squarespace-cdn.com/content/v1/61701a8894334d48a8637e23/1667479501822-03B8DYA0T8W956F5CQGR/sheldon+blog+covers.png)
Content you've already written that could be boosting your social media content strategy
![Why you shouldn’t rule out an organic content strategy.](https://images.squarespace-cdn.com/content/v1/61701a8894334d48a8637e23/1664457088226-N86J04QHGABGDSC20OSN/sheldon+blog+covers+%281%29.png)
Why you shouldn’t rule out an organic content strategy.
![What is the difference between content strategy and marketing strategy?](https://images.squarespace-cdn.com/content/v1/61701a8894334d48a8637e23/1661077875471-56W3BOKMB5V56NCX8I0J/sheldon+blog+covers.png)
What is the difference between content strategy and marketing strategy?
![Not every social media manager is a strategist](https://images.squarespace-cdn.com/content/v1/61701a8894334d48a8637e23/1658405624278-OEYFQPAOUORAQKBZTSGF/sheldon+blog+covers.png)
Not every social media manager is a strategist
![Social Media Engagement: how to do it, and how to hire for it](https://images.squarespace-cdn.com/content/v1/61701a8894334d48a8637e23/1658151629261-FPB3EXXX9TSSAF3F9L2P/sheldon+blog+covers+%281%29.png)
Social Media Engagement: how to do it, and how to hire for it
![Pros and cons of scheduling to Reels and TikTok.](https://images.squarespace-cdn.com/content/v1/61701a8894334d48a8637e23/1655819232533-659GEUGEWQEEOU69WUO9/sheldon+blog+covers.png)
Pros and cons of scheduling to Reels and TikTok.
![When to invest in social media support if you’re in a regulated industry?](https://images.squarespace-cdn.com/content/v1/61701a8894334d48a8637e23/1655370107922-3SUDAGCEHUSXS2PAO9E0/sheldon+blog+covers+%282%29.png)
When to invest in social media support if you’re in a regulated industry?
When should you invest in your social media if you are in a regulated industry?
![Re-purposing your social media assets is not regurgitation. It’s re-imagining.](https://images.squarespace-cdn.com/content/v1/61701a8894334d48a8637e23/1653681987841-AHDC3HC6G2BFKGGFB9HI/sheldon+blog+covers.png)
Re-purposing your social media assets is not regurgitation. It’s re-imagining.
![What content schedulers are there?](https://images.squarespace-cdn.com/content/v1/61701a8894334d48a8637e23/1648475289476-GEB9BT0Z93109N5Y22OF/sheldon+blog+covers.png)
What content schedulers are there?
![How long should Instagram Reels be for maximum impact?](https://images.squarespace-cdn.com/content/v1/61701a8894334d48a8637e23/1655375212789-NH0LG9UY4S28FS73MGAD/sheldon+blog+covers+%284%29.png)
How long should Instagram Reels be for maximum impact?
![Four Simple Tips that will Help You Elevate your Reels Game.](https://images.squarespace-cdn.com/content/v1/61701a8894334d48a8637e23/1644931069751-K90I0GXLGY6K2X2DAGA1/sheldon+blog+covers+%281%29.png)
Four Simple Tips that will Help You Elevate your Reels Game.
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